The ‘Future is at stake’ campaign was created for SOS Villaggi dei Bambini Italia, an organisation committed to supporting children without family care or at risk of losing it, to raise awareness of the issue of educational poverty. The campaign, with ambassador Beppe Convertini, started on 14 July 2021 and ended on 20 November 2021, International Children’s Rights Day.

The campaign was built on matching the values and importance of school education with those of sport in order to place the message of combating educational poverty within a broader and more popular thematic perimeter (sport). The campaign was developed and launched in correspondence and synergy with the biggest sporting event of the year: the Tokyo Olympics, exclusively for RAI.

From the point of view of integrated communication, the message was declined and conveyed through TV spots, radio, digital contests and collaborations at national level. The campaign was realised by integrating media relations, TV spots, communication and digital contests and celebrity engagement on a national level.

For the Il Futuro è in Gioco campaign, Eprcomunicazione won the 2022 edition of The PRize Award in the Non-Profit category, promoted by UNA – Aziende della Comunicazione Unite, a Confindustria Intellect member association that brings together over 200 communication companies.”