Managing Digital Integration, identifying and including the most advanced innovative technologies in the core offering, to offer customers a range of truly integrated communication solutions. This is what has happened at Eprcomunicazione, where every activity has been strategically reconsidered to place it immediately in a dimension that looks to the future. It is for this reason that Eprcomunicazione’s growth process has initiated a decisive digital skills development plan, with the ambition of not having to chase technological developments but to foresee them, manage them and integrate them into daily action.
It is not a question of a mere overlapping of models, traditional and digital, or even worse, of surrendering the company’s strengths, which remain the professional management of relations with the various audiences and the ability to process content, suitably adapted to the various formats. Indeed, even in an era strongly characterised by technological development, it is the human factor, creativity, the ability to develop strategies as well as the ability to create positive relationships that will drive the communication processes.