Federvini is the Italian Federation of Industrial Manufacturers, Exporters and Importers of Wines, Spirits, Liqueurs, Syrups, Vinegars and Related. With the renewal of the Federation’s top management, the ambition emerged to be the primary interlocutor of the sector’s demands on an equal footing with important competitors. The request implied a rethinking of the communication lines applied, through a renewal of digital activities and in particular of media relations that, starting from press accreditation, passing through a careful positioning on instances considered strategic, would relaunch the Federation at the centre of debates on exports, duties, European beating cancer, prosek and much more. The Federation boasts daily requests for intervention, commentary and in-depth analysis from national and sectoral newspapers, as well as news and radio stations. The Federation has been able to count on significant press visibility, including printed articles, web, interviews, media events, among the first to organise them in phygital mode. Today it is one of the reference players in the wine, spirits and vinegar sectors.