For over 20 years we have been working alongside the Consortium to raise its profile with very different audiences, becoming a technical counterpart of central and local institutions; an equal scientific partner of the most responsible environmentalism; a bearer of educational content to young people. We use all available communication tools and invent new ones, anticipating themes and trends. We combine a strategy that goes from institutional relations to joint initiatives with operators; from internal and system communication to strategic relations with the world of information; we work on the concepts of transparency and accountability with the Environmental Report tool; we devise edutainment actions towards young people and the world of education. CONOU today is accredited as a first-class environmental agency, an international excellence of circular economy.